Who owns The Ordinary?

The Ordinary is a DECIEM skincare brand owned by The Estée Lauder Companies.

Canada connection

Direct

High confidenceLast checked Sep 2026

Key facts

DECIEM/The Ordinary originated in Canada.
The Ordinary operates from Toronto
The stored value was its owner's New York address. The Ordinary's own site gives its operator DECIEM in Toronto.

Sources: company filings, company websiteAll sources

Owned by The Estée Lauder Companies

The Ordinary is owned by The Estée Lauder Companies Inc.

Each relationship is recorded separately, with its own sources.

CanadaOrigin · Headquarters2 connections
- Origin
  Direct
  - sec.gov: sec.gov — formsdmay_2025 (opens in a new tab)
- Headquarters
  Direct
  The stored value was its owner's New York address. The Ordinary's own site gives its operator DECIEM in Toronto.
  - theordinary.com: The Ordinary privacy policy, contact details (opens in a new tab)
United StatesOwnership1 connection
- Ownership
  Direct
  - sec.gov: sec.gov — formsdmay_2025 (opens in a new tab)

Options with no identified Canadian ownership under Whownit criteria.

Alternatives to The Ordinary
Alternative	Best for	Starting price	Ownership status	Action
CeraVe	—	—	—	View CeraVe (opens in a new tab)

Some links may be affiliate links; they never change the facts on this page.

Primary sources are listed first. Facts on this page were last checked in Sep 2026.

The Ordinary is owned by The Estée Lauder Companies Inc.

Created by Toronto-based DECIEM.

The Ordinary is headquartered in Toronto, Canada.

Whownit records 2 sourced connections between The Ordinary and Canada (Origin, Headquarters). At least one is direct — through the company itself.

Whownit lists 1 alternative: CeraVe.